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February 21, 2019
Featured Floor Plan | RAVELLO | 2 Bedroom, 1 Bathroom

Named after a tiny, southern Italian town teeming with architectural treasures, the RAVELLO is a 1,370 square foot residence featuring a bright and airy great room and kitchen, two spacious bedrooms, beautiful views from the balcony – which is accessible from the great room and master bedroom, a versatile laundry closet and plenty of room […]

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January 23, 2019
Rebekah MacFarlane Barney will be featured celebrity painter at annual upcoming SWFL Ronald MacDonald House Charities 'Eat Clay Love' fundraiser

Once Again, Prima Luce's Rebekah MacFarlane Barney is a participating artist in this year's EAT. CLAY. LOVE...Once Again!, a special celebratory dinner, auction and fundraiser to benefit Ronald McDonald House Charities of Southwest Florida, now in their 22nd year of supporting Southwest Florida children and families. On Thursday, March 28, 2019, join the Ronald McDonald […]

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January 17, 2019
Prima Luce kicks off 2019 SWFL season with Broker BBQ

On Wednesday, January 16, 2019, Prima Luce on the Waterfront held an exclusive event for Southwest Florida brokers and real estate agents – our first ever Broker BBQ! Pop'z BBQ served up pulled pork sandwiches, BBQ shrimp, mac & cheese, baked beans, and potato salad, and in the sales center, the BEX Realty team gave […]

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January 10, 2019
Prima Luce featured on Gulf & Main cover

Prima Luce on the Waterfront is featured on the cover of the January/February 2019 issue of Gulf & Main Magazine! Click HERE to read the full publication, or pick up a copy in SWFL wherever magazines are sold! Read the full January/February 2019 issue of Gulf & Main Magazine!

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December 20, 2018
Happy Holidays from Prima Luce


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November 21, 2018
View Prima Luce's custom options tour videos

Ready to start customizing? Contact us to schedule an appointment at the Prima Luce Sales Center or to arrange a screen-sharing session via Zoom. LUCCA studio | 1 bathroom | 837 sq. ft. SAN LUCIDO 1 bedroom | 1 bathroom | 1,058 sq. ft. RAVELLO 2 bedrooms | 1 bathroom | 1,370 sq. ft. PALERMO 2 […]

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October 23, 2018
Benton & Sons completes seawall construction at Prima Luce

Benton & Sons Construction Company has officially completed the new seawall at Prima Luce on the Waterfront. "The completion of the new seawall is very exciting," said Robert MacFarlane, CEO of MacFarlane Barney Development and Prima Luce, LLC. "It's exciting, not only within the scope of this particular project, Prima Luce, but for all of […]

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October 22, 2018
MacFarlane Barney Development co-hosts fundraiser for Women's Sports Foundation

On October 17, 2018, Rebekah MacFarlane Barney, Chief Operating Officer of MacFarlane Barney Development and Prima Luce, LLC, co-hosted a fundraiser that helped raise $2.1 million for the Women’s Sports Foundation. This official VIP viewing party – hosted in the Fort Myers home of home of Dr. Deborah MacFarlane-Antoine, CEO of the Women’s Sports Foundation […]

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October 18, 2018
Prima Luce Featured Floor Plan | SAN LUCIDO | 1 Bedroom, 1 Bathroom

Named for the small, southern Italian seaside village of San Lucido, the 1-bedroom, 1-bathroom SAN LUCIDO features 1,058 square feet of living area, balcony, and storage space – from the open, airy great room and gourmet kitchen with stainless steel appliances, to the spacious balcony and bedroom, all with spectacular waterfront views, as well as […]

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September 30, 2018
Prima Luce, LLC introduces Jeff Barney as Vice President of Business Development

Prima Luce, LLC has introduced Jeff Barney as Vice President of Business Development. The newest community from MacFarlane Barney Development in Downtown Fort Myers on the Caloosahatchee River, Prima Luce on the Waterfront is a luxury two-tower high-rise condominium community currently in the pre-sale phase of construction. “I’m happy to be joining the team and […]

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