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March 15, 2021
Removing Old Piles From Prima Luce Construction Site

Last week we removed existing piles from old structures on the Prima Luce development site. Check out the gallery for photos!

February 8, 2021
Prima Luce Celebrates ArtFest 2021 with SWFL artist Rachel Pierce

Prima Luce was happy to host the talented Southwest Florida-based artist Rachel Pierce for Fort Myers ArtFest 2021, Feb. 6 & 7 in Downtown Fort Myers, Florida. Rachel painted live on First Street and presented a beautiful pop-up shop featuring her original artwork, prints, jewelry, face masks, accessories and more! If you couldn't make it […]

January 24, 2021
Re-Clearing at the Prima Luce Site

A photo gallery featuring images from the recent re-clearing of the Prima Luce on the Waterfront construction site.

October 21, 2019
Sales Trailer Removed from Prima Luce Project Site

The sales trailer has officially been removed from the Prima Luce on the Waterfront project site at 2631 First Street in Downtown Fort Myers. See photos and watch video below! For more information about waterfront luxury living and Prima Luce's new construction condos in the Historic River District of Downtown Fort Myers, Florida, contact us […]

September 16, 2019
WE'RE MOVING! Visit the New Prima Luce Sales Center at 2235 First Street in Fort Myers

The Prima Luce Sales Center and Corporate Offices are merging into one new location at 2235 First Street in the Historic River District of Downtown Fort Myers. The Sales Center on the Prima Luce project site at 2631 First Street is officially CLOSED. See some photos from our move below and on Facebook!

April 26, 2019
Prima Luce attends Florida Sun Forum 2019

Prima Luce on the Waterfront attended the first annual Florida Sun Forum on April 18, 2019 at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, Florida.  The forum was a celebration of the 20-year anniversary of Florida Sun Magazine, the leading German-language publication in the Sunshine State, and an opportunity for German-speaking visitors […]

January 17, 2019
Prima Luce kicks off 2019 SWFL season with Broker BBQ

On Wednesday, January 16, 2019, Prima Luce on the Waterfront held an exclusive event for Southwest Florida brokers and real estate agents – our first ever Broker BBQ! Pop'z BBQ served up pulled pork sandwiches, BBQ shrimp, mac & cheese, baked beans, and potato salad, and in the sales center, the BEX Realty team gave […]

January 10, 2019
Prima Luce featured on Gulf & Main cover

Prima Luce on the Waterfront is featured on the cover of the January/February 2019 issue of Gulf & Main Magazine! Click HERE to read the full publication, or pick up a copy in SWFL wherever magazines are sold! Read the full January/February 2019 issue of Gulf & Main Magazine!

November 21, 2018
View Prima Luce's custom options tour videos

Ready to start customizing? Contact us to schedule an appointment at the Prima Luce Sales Center or to arrange a screen-sharing session via Zoom. LUCCA studio | 1 bathroom | 837 sq. ft. SAN LUCIDO 1 bedroom | 1 bathroom | 1,058 sq. ft. RAVELLO 2 bedrooms | 1 bathroom | 1,370 sq. ft. PALERMO 2 […]

October 23, 2018
Benton & Sons completes seawall construction at Prima Luce

Benton & Sons Construction Company has officially completed the new seawall at Prima Luce on the Waterfront. "The completion of the new seawall is very exciting," said Robert MacFarlane, CEO of MacFarlane Barney Development and Prima Luce, LLC. "It's exciting, not only within the scope of this particular project, Prima Luce, but for all of […]

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