To coincide with the weekend opening of our Sales Center, Prima Luce had its big debut at Downtown Fort Myers’ ArtFest. As a sponsor for the event, we welcomed the more than 80,000 visitors to our tent where we introduced downtown’s newest and most exciting high rise community.

What a weekend! Our Sales Team went nonstop on Saturday and Sunday sharing our project with ArtFest attendees. In addition to our sponsor tent, we partnered with Pure Florida to offer interested patrons an opportunity to take a boat ride to our Sales Center and the future site of Prima Luce’s two towers. Nick, our trusty and bearded boat captain, was an intrepid tour guide for guests who wanted to learn more about the property and all it has to offer.

The weather was absolutely perfect. Riding the boat to the property, we approached our developer’s other properties—Beau Rivage, St. Tropez and Riviera—and Prima Luce’s neighbors to the east. Mr. MacFarlane’s dedication to the area and experience building in downtown Fort Myers can’t be underestimated. Prima Luce will be a great addition to the Fort Myers skyline he’s been instrumental in creating.

It was a beneficial and exhausting weekend both preparing for the Sales Center opening and ArtFest, but we couldn’t be more proud to introduce Prima Luce. We welcome you to visit our Sales Center, located at 2631 First Street in the historic River District of Downtown Fort Myers.

Special thank you to the folks at ArtFest for their hard work executing an amazing event, and to Pure Florida for creating a special experience for our potential residents.

Contact a member of our team