From the News-Press' Showcase on September 22, 2017:

"After experiencing the severity of Hurricane Irma, one of the worst storms in Florida’s history, hurricane safety is fresh on the minds of the millions who have been affected. Most of the time, living in Florida means living in paradise, but an event like this serves as a reminder that natural disasters can still strike and cause devastation, and preparation is key.

Thankfully, the waterfront high-rise buildings in downtown Fort Myers developed in the 2000s by Robert MacFarlane fared exceptionally well for the duration of the storm. Beau Rivage, St. Tropez and Riviera proved to withstand all that Hurricane Irma brought to Southwest Florida. Residents were also equipped with alternate power sources, so no power was lost.

As Mr. MacFarlane continues to drive the revitalization of downtown Fort Myers, his newest and fifth area high-rise condominium community, Prima Luce on the Waterfront, will be no exception. Set to break ground at the end of 2017, Prima Luce’s two, 22-story towers will be category-5 sustainable, fully equipped with high-velocity, impact-resistant windows built to withstand 160 mph wind speeds as required by FEMA.

Flood-resistant barriers have been designed to oppose the forces of rising water on the first floor, which houses Prima Luce’s many amenity spaces. Residences begin on the second floor, approximately 15 feet up from the ground. A generator will power each tower and is located in the flood-resistant area on site in order to supply electrical service when needed. Furthermore, walls, columns, foundations, and exterior door openings will be designed to withstand the most extreme weather. Both towers and the parking garage have been tested by an independent engineering consultant utilizing models and wind tunnel simulations to ensure Prima Luce residents remain safe, secure and comfortable even in the worst conditions.

Media representatives from Wink News, NBC2 and WeatherNation were able to take cover in one of Mr. MacFarlane’s other properties during Irma, and vehicles from the nearby Fort Myers Yacht Basin and Fort Myers Housing Authority also found solace in the underground garage. The windows are able to withstand large missiles and winds up to 160 mph, and until Hurricane Irma’s winds hit 80 mph, it was whisper quiet in MacFarlane’s existing structures.

At Prima Luce, safety will always come first, but so will your quality of life. You’ll have the pleasure of enjoying luxurious resort-style amenities, such as breathtaking waterfront views from every residence. Plan entertainment with your virtual concierge. Keep fit in the state-of-the-art waterfront fitness center, bike downtown, or jog along the beautiful Caloosahatchee River on the Riverwalk. Pick up a book in the library or meet with colleagues in the conference room. Barbecue for new friends or host the “go-to” party of the season in the expansive waterfront social room with a fully equipped, community kitchen. Step into your zero-entry, heated pool and spa that includes swim-in-place jets, lap pool, aerobic area, and bar. This time of your life is the best! Don’t forget about your furry friends—Prima Luce is also pet friendly.

With nine different floorplans, ranging from a studio to penthouses, there is a design for every lifestyle! Open floor plans feature exterior walls of glass, with private balconies, high ceilings, granite countertops, beautiful floorings and cabinets, walk-in closets, a washer and dryer, and top-brand, energy-efficient appliances.

Designed by the renowned Titsch & Ko Architects with interiors by Dwayne Bergmann Interiors, one of Southwest Florida’s most celebrated design firms, Prima Luce impresses from the moment you enter the covered drive and park in the six-level parking garage. National general contractor Suffolk Construction will bring the vision to life beginning at the end of this year.

Pricing ranges from the low $200s-$1 million+, the lowest in the area for new construction with gorgeous water views. In addition, Prima Luce’s monthly fees are the lowest of the waterfront high rises in downtown. Call the Sales Center today to reserve your sunrise or sunset views and learn more about our pre-construction incentives, going on now for a limited time. Financing options are available.

Schedule an appointment or stop by the Prima Luce Sales Center located on the project site at 2631 First Street in the historic River District of Fort Myers. Hours are from 10 a.m.–5 p.m. Monday through Saturday, and from 1 p.m.–5 p.m. on Sundays. Call (239) 214-7535 to make your reservation today, or visit www.PrimaLuceLife.com for more information."