(239) 362-2685

ABOUT THE DEVELOPER

MACFARLANE BARNEY DEVELOPMENT

With fifty years of experience in more than $2 Billion worth of real estate transactions, development, construction and renovations across the United States of America, visionary developer Robert MacFarlane is well-recognized for his leadership and contribution in jump-starting the revitalization of the historic River District of downtown Fort Myers, Florida in the early 2000s.

Prima Luce on the Waterfront’s two towers will mark MacFarlane’s fifth and sixth high-rises in Downtown Fort Myers on the Caloosahatchee River Estuary, preceded by the completion of new condominium communities Beau Rivage, St. Tropez and Riviera on First Street, and the re-development of a former Sheraton hotel on Edwards Drive into an independent living 55+ community.

DEVELOPMENT TEAM

Robert MacFarlane Square Head Shot

ROBERT MACFARLANE

CEO

Robert MacFarlane has long believed in the transformation of the downtown Fort Myers River District and has focused his own time, talent and treasure to achieve this vision. He, along with his team of professionals, has been successfully involved in residential and commercial real estate since the early 1970s, particularly in Southwest Florida.

In addition to being an established developer in Lee County, Mr. MacFarlane has been recognized for his contributions in revitalizing downtown Fort Myers and working collaboratively with city officials since 2001. Overall, he and his team have played an integral role in the development of more than $2 billion in real estate transactions, development, construction and renovation endeavors.

His previous projects in Fort Myers include downtown high-rises Beau Rivage, Riviera, and St. Tropez and his first retirement living community, Campo Felice.
Real Estate Development Focused on Public/Private Partnerships Economic Development & Urban Revitalization Business Development & Community Outreach Marketing, Public Relations Property Acquisitions: Financial Analysis, Forecasting & Due Diligence Policy Affecting Real Estate Development and Historic Tax Credits Rebekah MacFarlane Barney has been in real estate development since 2001.

Throughout her career in real estate, Rebekah has overseen $600 million worth of development, redevelopment, tenant improvement and acquisition. Rebekah currently serves as President of MacFarlane Barney Development and Prima Luce on the Waterfront, and is responsible for the day-to-day operations, leadership and general management of the company. Prior to MacFarlane Barney Development, Mrs. Barney was the Vice President of Real Estate Development for the non-profit South Bronx Overall Economic Development Corporation (SOBRO), where she oversaw project managers in the development of 20 large real estate projects.

Prior to her work at SOBRO, Mrs. Barney served as the Senior Director of Business Development for Colt Gateway in Hartford, Connecticut, where she secured funding for the $190 million project. She worked with city, state and federal agencies in obtaining the necessary loans, grants, tax credits, and appropriations.
Rebekah MacFarlane-Barney Square Head Shot

REBEKAH MACFARLANE-BARNEY

PRESIDENT

Jeff Barney Square Head Shot

JEFF BARNEY

VICE PRESIDENT

As Vice President, Mr. Barney’s responsibilities include leading the Prima Luce Sales Team, as well as researching and cultivating future financial and business opportunities for MacFarlane Barney Development as it broadens its scope of regional development, particularly in regard to attainable and affordable housing throughout Southwest Florida.

Originally from Milford, Conn., Mr. Barney relocated to Florida in 2008, where he spearheaded marketing efforts and coordinated patient-care activities for a health center in Boynton Beach under the title of Director of Marketing and Admissions. Upon his move to Fort Myers in 2012, Mr. Barney began working with Downtown Fort Myers developer Robert MacFarlane as Director of Marketing and Sales for one of MacFarlane’s master planned golf course communities. A licensed Realtor®, Barney has also worked on Sanibel Island with John Naumann & Associates, representing buyers and sellers of developed and underdeveloped properties.

The most recent position Barney held was Director of Sales for Campo Felice Independent Living, a MacFarlane Barney Development transformation of a vacant Downtown Fort Myers hotel into a senior living community, which was sold to partners in April 2018.
Richard D. Miner has obtained more than 30 years of professional experience in architecture and building construction. He is a leading adviser, skilled in architectural design and production methodologies of high-rise residential buildings and commercial structures. Recognized by his peers as a top manager, his vast portfolio consists of projects, in total, valued at over $500,000,000.

As an expert in determining the means and methods of building construction as it relates to costs, he is extremely knowledgeable of the regulations that govern land development and the constructability of a project. While spending decades producing documents for the construction of many large commercial structures, Richard became specialized in Building Information Modeling (BIM) procedures in order to enhance quality control between all disciplines of the architecture and engineering production.
Richard Miner Square Head Shot

RICHARD MINER

DIRECTOR OF DESIGN

Victor Perla Square Head Shot

VICTOR PERLA

DIRECTOR OF CONSTRUCTION

Victor brings a wide range of construction experience of over 25 years of management expertise to the firm. Along with high rise experience, which includes a new 57-story corporate office and reconstruction of four high rise buildings in Philadelphia, and construction of many office projects in New York City, he has managed staff and projects both around the United States and around the world in countries such as France, Australia, India, Bermuda, England, New Zealand, and Germany.

Victor’s experience has not been limited solely to office construction, he has also managed construction of golf courses, pools, healthcare clinics, aircraft hangars and schools. He was responsible for the management of staff and construction of approximately 60% all schools built by the state of New Jersey. This included a staff of 25, over 50 active projects and controlling a division budget of over $1 Billion.

Victor has also supervised teams of 220 people on major projects. Victor excels at team building and negotiation while effectively managing all members of the project team to achieve better than expected project results.
Dolores first joined MacFarlane Barney Development in June 2018. As the Controller, she has extensive experience in business development, real estate, finance and operations. Growing up in Kentucky, Dolores received her Master of Business degree from Bellarmine College in Louisville.

After creating and selling several successful small businesses she became the Finance Director for Catholic Charities. A few years later, Dolores moved to Ocean City, Md., where she accepted the position of Town Manager for Snow Hill, Maryland. It was during this time that she had exposure to the resort real estate market and decided to start her career in this industry. As the Controller of one of Ocean City’s largest management companies, Paradise Management, she was instrumental in their merger with the Real Estate Division of Legume & Norman, with national holdings. Looking for a warmer climate, she continued her real estate career in Florida and joined Larkspur Properties.

As VP of Operations, Dolores was involved in the acquisition and oversight of residential and commercial properties in four states. Married for over 25 years, Dolores lives in Lee County with her husband Jim, son Harry J. and numerous pets. She looks forward to a long and productive career with MacFarlane Barney Development.
Dolores Warren Square Head Shot

DOLORES WARREN

CONTROLLER

robert macfarlane

CEO

rebekah 
macfarlane barney

President

Jeff Barney

Vice President

Richard Miner

Director of Design

victor perla

Director of Construction

DOLORES WARREN

Controller
Karen Headshot Square

Coming Soon

karen distelrath

Accountant

Coming Soon

Jane Disla

Marketing Director
Cinthya headshot Square

Coming Soon

cinthya sancheZ

Sales Office Manager

Coming Soon

Chelsea Pumper

Assistant Marketing Director

Jane Disla

Director of Communications & Marketing

Chelsea Pumper

Assistant Marketing Director
SALES CENTER
2235 First Street, Fort Myers, FL 33901
BUSINESS HOURS
Monday - Friday: 10:00 AM - 5:00 PM
Saturday - Sunday: Business Hours vary. 
Please call or email to make an appointment. 
ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF PRIMA LUCE. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THIS TERMS OF USE AND TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE.
Copyright © 2021 Prima Luce LLC | All Rights Reserved
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram
We use cookies in order to give you the best possible experience on our website. By continuing to use this site, you agree to our use of cookies.
Accept