(239) 362-2685

Jeff Barney

Vice President

Jeff Barney

Vice President

As Vice President, Mr. Barney’s responsibilities include leading the Prima Luce Sales Team, as well as researching and cultivating future financial and business opportunities for MacFarlane Barney Development as it broadens its scope of regional development, particularly in regard to attainable and affordable housing throughout Southwest Florida.

Originally from Milford, Conn., Mr. Barney relocated to Florida in 2008, where he spearheaded marketing efforts and coordinated patient-care activities for a health center in Boynton Beach under the title of Director of Marketing and Admissions. Upon his move to Fort Myers in 2012, Mr. Barney began working with Downtown Fort Myers developer Robert MacFarlane as Director of Marketing and Sales for one of MacFarlane’s master planned golf course communities. A licensed Realtor®, Barney has also worked on Sanibel Island with John Naumann & Associates, representing buyers and sellers of developed and underdeveloped properties.

The most recent position Barney held was Director of Sales for Campo Felice Independent Living, a MacFarlane Barney Development transformation of a vacant Downtown Fort Myers hotel into a senior living community, which was sold to partners in April 2018.

SALES CENTER
2235 First Street, Fort Myers, FL 33901
BUSINESS HOURS
Monday - Friday: 10:00 AM - 5:00 PM
Saturday - Sunday: Business Hours vary. 
Please call or email to make an appointment. 
ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF PRIMA LUCE. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THIS TERMS OF USE AND TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE.
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